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Tuesday, October 15, 2002
Problems with cider

The British press today (e.g. here) reports problems with Bulmers, the cider makers. Apparently, the company is unable to achieve a significant degree of export market penetration, unlike some of its British competitors e.g. Diageo. I have a suggestion for them which may, or may not, do the trick.

Adulterate some of your cider and sell it in small bottles at vastly inflated prices. Call it 'Minicham' (© Josh) and suggest it is just the tipple for the pretty young things. It could scarcely be less wholesome than Showerings similar ('champagne perry') offering: 'Babycham'.

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